Monday, June 30, 2008

Wal-Mart to Change Logo

Wal-Mart is ready to change their logo. After years of criticism the retail superpower is ready to revamp their image. Maybe now consumers will look at Wal-Mart differently. Or will they?

Changing Your Logo Won't Change Your Image

According to the USA Today, Wal-Mart wants to change their logo to reflect their "renewed sense of purpose" towards consumers. Really? It takes you this long to change they way you react to people demanding a change, and all you do is change your logo! Nice try Wal-Mart, perhaps your low costs have come back to hurt your PR department. Your logo change will not fool the millions of Americans that do not shop at Wal-Mart for your savage attitude you have towards employees and small business owners. You need a new strategy. Sorry, my services are not for hire.

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