Wednesday, July 2, 2008

Social Media is Changing TV

We all know that YouTube has great videos and that some television shows are available to watch online. What you probably do not know is that the struggles of local television networks to create a big hit is providing opportunities for social media to take control.

Social Media Success to Television Hit

If you have not heard of Yo Gabba Gabba! then ask anyone between the ages of 5-15. The new Nick Jr. show is one of the most popular kid's television series in recent years. If your wondering which Nick Jr.'s creative director came up with the idea for the show, your asking the wrong question. Yo Gabba Gabba! started playing episodes on YouTube and after such a high demand for the show, Nick Jr. picked up the series. This is not a fluke or a lucky stroke of genius but social media paving the way for change.

Future of Television

Now I am no fortune teller but I'd bet my life's savings of $37 that this trend will continue. Here is why. Companies, such as Red Bull, are creating interesting Webisodes to air on video social networks like YouTube and Vimeo. Red Bull with the help of MEN7 will be doing a series of shows about extreme athletic tricks. They hope to be picked up just like Yo Gabba Gabba! for a major payday. The future of television shows will be successful Webisodes from social network sites because this system works extremely well for the television networks. Rather than watch a pilot and hope other people will like the show as well, cable and TV networks can pick the most talked about and obsessed shows online as their next big hit. So for all you creators on YouTube, the incentive for making amazing videos just went far beyond selling your own ad space.

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