Thursday, June 26, 2008

The VIA Group Caught Red Handed!

Who wants to work for and advertising agency that has a record of lying to their clients? The answer is clear, but that does not stop on agency out in Portland. Thanks to a story from Mediabistro a disgruntled employee at The VIA Group sent out an email expressing the dishonest truth his company has been lying about for quite some time.


According to the employee email, "despite our constant claim--on the site (, in every press release, and in every pitch we do--that we have "offices in Boston and New York," the fact is that we have NEVER, EVER had a New York office. Not ever." Why be deceitful in where your company has a location? Perhaps saying they had a New York office was the only way they got clients such as HP, HBO, JP Morgan and CBS Radio. Well if I was one of those clients I would be livid. Not so much due to their erroneous claim of a mythical office, but that I know they have been lying to a lot of people for a long time. How can I trust my business and my money to an agency like that, who knows what other stories they have told me? This made up location, if the email is true, is not worth any of the trouble for this company.

Social Media Can Hurt You

The fact that story came out online and is being talked about in blogs all over, maybe even New York, is evidence to the power of social media. Do something great and people will post blogs about you and praise your work, but do something wrong and people will hear about it before you do and the story will spread so fast that there is no stopping it. The force of social media is at work once again. So for all you companies, check your addresses and check on your angry employees.

No comments: