Tuesday, June 24, 2008

The Future of Social Media

Companies should be preparing for a 180 degree change in they way they do business. If they are not taking these measures now, they likely will not need to bother because they are too far behind already. What should these companies be doing? Executives, board of directors and everyone else in charge needs to be ready to turn over control of their company to the customers.

Why Transition is So Hard

We all know that this is the direction businesses are going. Even though people know this change is inevitable, there is resistance among the Baby Boomer leaders of America. There are a few reasons for this, all of which are simple yet important.

Baby Boomers Do Not Likes Change

These Baby Boomers have ran a generation they way they have seen fit for quite a long time, hence the recent economic trouble. They think they rule the world and know better than everyone else, just recall how our parents used to talk to us. Botox is a prime example on the desperation of this generation to hold on to what they value: youth, power and fortune. They have been trying so hard to hold on to the torch as long as possible. They cannot bare the idea of turning over their million and billion dollar companies to customers! Unfortunately for them, their global grasp on our economy has just about expired.

Customers Have All the Power

The future of social media is already upon us. It is dialogue with our customers. We will still be creating a product or service but the consumers will dictate what they need and want through a dialogue. This communication will take place through different social media channels, and you better believe Facebook and Google will be leading way. The companies that are already interacting with consumers through these channels such as Best Buy and IBM have been very successful. These social media networks allow the consumer to take control of what they desire. The companies who can listen to them better and respond to them the fastest will be the new business leaders in America and the world. So find those specialists in SM because you do not want to be left behind.

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