Thursday, July 17, 2008

TiVo Strikes Social Media Deal with YouTube

Personally I think this deal is marvelous. TiVo has just struck a deal with YouTube. TiVo subscribers will be able to watch videos from the most popular video website on the planet on their television. I cannot get over this, I have TiVo and I am dying to try it.

Who Does it Help More? TiVo or YouTube

The answer to that is tricky, you ready? It's both. These two companies are going to love this relationship. YouTube already has this app for the Apple TV, but as much as we dig Apple, TiVo is far more popular for a household than Apple TV. This new deal will help YouTube get even more people to watch their videos, if that is humanly possible. For TiVo, this is one giant leap in the right direction. TiVo is all about being able to watch what you want, whenever you want and this deal adds to that desire. Get ready because Adweek says people can get these YouTube videos now. That is of course if you have the necessary equipment, which is a TiVo Series 3 or TiVo HD. I am looking foward to the fact that TiVo and YouTube will be leading the industry in entertainment for many years to come.

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