Monday, July 14, 2008

Blu-ray and Disney Go Social Media

Blu-ray is using social media to their advantage. Other companies take notice because this is just another example why social media is not a fad but a trend that is changing business models. Disney has teamed up with Blu-ray to use their new app which Blu-ray has labeled BD Live.

BD Live and Social Media

The New York Times reports that the classic movie "Sleeping Beauty" will be the next DVD to have the BD Live app for the 50 year anniversary release of the film. BD Live uses social media to create an interactive environment for movie viewers. Thanks to Blu-ray's technology, viewers can watch movies in tandem with friends in other locations and chat using a laptop, P.D.A. or cellphone and their comments appear on screen. Parents who are not able to watch the film with their children can record a video message that will pop up during a designated scene as the child watches the film and viewers can compete against others on trivia. These social media tools are a great way to fulfill the consumer desire to be interactive.

With DVD sales dropping, this new app is surely to be a big hit for all movie watchers. Look for the BD Live app on new Blu-ray movies. And congrats to Blu-ray for leading the way. The only downside is that the movie with the new app cost more than typical DVDs, but it's worth it.

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