tag:blogger.com,1999:blog-8161806685928107318.post4443974461617222288..comments2023-04-07T05:22:29.599-05:00Comments on Social Media Update: Social Media Creates Brand PersonalityAndy Dunbarhttp://www.blogger.com/profile/10164026923524204340noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-8161806685928107318.post-75363555275432487002009-11-19T02:13:03.192-06:002009-11-19T02:13:03.192-06:00Even then, a company like Walmart is beyond the to...Even then, a company like Walmart is beyond the tools of adopting a vast social media persona. It aims to be everything to everyone and therefore runs a very risky nothing to no one if it tries to represent that through social media.<br /><br /><a href="http://www.attorney.org" rel="nofollow"><b>Attorney</b></a><br /><br /><a href="http://www.moremony.com" rel="nofollow"><b>Moremony</b></a>about marketinghttps://www.blogger.com/profile/13652594674427852460noreply@blogger.comtag:blogger.com,1999:blog-8161806685928107318.post-16444446244523645672008-07-28T14:05:00.000-05:002008-07-28T14:05:00.000-05:00Andy,Thanks for this great post. I talk about this...Andy,<BR/><BR/>Thanks for this great post. I talk about this exact idea in my new book Personality Not Included ... you'll probably enjoy it in case you haven't seen it already. Also, thanks for mentioning our Lenovo campaign in your recent post. I'm posting a comment there as well.<BR/><BR/>RohitAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-8161806685928107318.post-63872253070488332412008-07-21T16:22:00.000-05:002008-07-21T16:22:00.000-05:00Jay, That's true. The content from consumers is th...Jay, <BR/>That's true. The content from consumers is the key content needed for the success of any social media strategy.Andy Dunbarhttps://www.blogger.com/profile/10164026923524204340noreply@blogger.comtag:blogger.com,1999:blog-8161806685928107318.post-21452536496134342482008-07-21T15:51:00.000-05:002008-07-21T15:51:00.000-05:00i completely agree, and with these large brands th...i completely agree, and with these large brands the SM team may be better to look at ways to pedestal actual community participants rather than produce content and conversation inside-out.<BR/><BR/>I would rather see Joe Anyone who is 50 and loves his camper tell me why the Ipod works best for him, then have an SM team produce content that tries to sing Golden Oldies to create a personality.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8161806685928107318.post-48150741109156457502008-07-21T14:27:00.000-05:002008-07-21T14:27:00.000-05:00Jay,Great comment. It is very difficult for larger...Jay,<BR/>Great comment. It is very difficult for larger brands to implement a social media campaign that shows their personality. Early signs point to just what you are saying. I still think that a larger company would need more than just one SM specialist to help them, perhaps a team.<BR/>I think it is still plausible to think these companies can do this with the help of the right people.Andy Dunbarhttps://www.blogger.com/profile/10164026923524204340noreply@blogger.comtag:blogger.com,1999:blog-8161806685928107318.post-64525870666121118142008-07-21T12:38:00.000-05:002008-07-21T12:38:00.000-05:00The brands you reference are far too large to adop...The brands you reference are far too large to adopt a single personality to represent the company/organization holistically.<BR/><BR/>However, the people who use that brand to give themselves identity could be a conduit to the general populus and the personalities that will then identify with them.<BR/><BR/>Even then, a company like Walmart is beyond the tools of adopting a vast social media persona. It aims to be everything to everyone and therefore runs a very risky nothing to no one if it tries to represent that through social media. <BR/><BR/>Social media caters best to niche brands, with clearly identifiable communities with whom individuals can identify with and relate better. The Burton's, Nintendo's, Sobey's, NHL's, brands inherently attached to community.<BR/><BR/>Walmart has little to no need for social media practice, unless its taking a piece of itself and working with potential community relations intimately (environment for instance).<BR/><BR/>You may have something with Best Buy, but you would have to decide what Future Shop isn't and if Best Buy would like to be that to its potential community.Anonymousnoreply@blogger.com